Sterling Canyon Jewelers has reported in the past on the horrors in human slavery and international child labor violations in the name of mining gemstones. The violations mainly occur in countries in Africa and Asia. Do you care about your jewelry, where it comes from and the horrible conditions that people who brought them to you had to endure? Or do you block it out of your mind: out of sight, out of mind?
Now Gemfields in London has announced a world-wide marketing campaign supporting ethically mined gemstones like emeralds and rubies. As reported in National Jeweler, Anna Haber, director of global marketing at Gemfields, said. “Although colored gems have been coveted for their rarity throughout the ages, fashion is now embracing them as the new diamond.” “They allow consumers to express themselves through color in a more unique, individual way.”
Sterling Canyon has always had an ethical conscience, carrying about where and how the gemstones in our jewelry originate. We also care about the environment, with our 100% recyclable packaging.