Sterling Canyon cannot believe some jewelry shoppers today and this applies to shoppers of other products. I was parusing an on-line jewelry catalog of a famous brand. I won’t mention the brand but it’s name starts with an “A”. Anyway, there was an Amethyst butterfly necklace that had sold hundreds. I was reading the comments from customers and most of them (I read hundreds of them in just a couple of minutes) stated that the pendant was too small and more like a child’s necklace than an adult’s. These poor saps were buying for their wives or girlfriends and they paid $18 on sale. Well folks. First of all you can’t buy a Sterling Silver Amethyst necklace for 18 bucks. It was probably made of paste. Read the measurements. Figure out that 1/4 inch is not that large. Get your ruler out and check it. Second, you can’t impress your girl for $18 unless she’s equally a sap. I like the line from Michael Keaton’s character in “Johnny Dangerously”. He says that “it doesn’t make you look tough, it makes you look stupid.” Buy from a reputable jeweler and don’t look stupid.
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