Sterling Canyon, on-line source of fine jewelry has news to everybody who live by the myth. Myths are good to live by because they are easy to come by and sometimes appear sound and solid. But myths can sometimes make you look like a fool, pretending to be knowledgable but looking once bitten (twice shy). As reported in National Jeweler, a panel comprised of Veranda editor-in-chief Dara Caponigro, fashion editor Lori Goldstein and jewelry designer Alexis Bittar and moderated by Fern Mallis, was put together to discuss jewelry fashion myths.
The first “myth” the panel tackled was the requirement for advertising jewelry on young models.
“Mature women are the ones buying jewelry, women from 40 to 80,” Bittar said. “I also use older women for political reasons. I care about how women perceive themselves as they age. And the ads in fashion magazines are filled with young women and ads that all look the same.”
The second myth addressed was the supposed foible of mixing fashion and fine jewelry.
“It’s the mix of fashion and fine jewelry that really works for most women,” Goldstein said. “It’s what makes them look interesting.”
Accessories as second-class citizens in a woman’s wardrobe was another topic.
“When they can’t fit into their most fashionable clothes, women use their jewelry and accessories to make a fashion statement,” Mallis said.
The panel also discussed designers suing competitors that knock off their look.
“It’s not worth suing people who copy your designs, due to the costs involved.” Bittar said. “You lose even if you win. It’s better to keep innovating and creating new things.”
Aligning designs closely with up-coming fashion trends was summarily dismissed.
“I try to look at what’s missing at the moment and where the opportunity might be for the next look,” Bittar said
If baffled on what to buy in jewelry, look to the retailers like Sterling Canyon. They should be on top of the latest fashions and trends.