White Gold Ain’t Texas Tea and Platinum Ain’t Silver

Sterling Canyon wants to know the difference between White Gold and Platinum.  (About $700 per ounce) OK  smarty.  Actually when you go into Macy’s and ask to compare a Platinum wedding band and a White Gold wedding band, the salesman might get confused.  Because he probably won’t know the difference and won’t be able to tell you because he gets paid $8.00 an hour. 

Platinum comes from the ground and is a pure metal that is the most expensive used in jewelry.  Roughly $2,000 per ounce.  By comparison, Fine Gold runs about $1650 per ounce.  Most of the world’s Platinum is used in the catalytic converters in today’s cars.  The rest is used in electronics and jewelry. 

White Gold is an alloy or mixture of various metals.  Yellow Gold that we are all familiar with is mixed with white metals. The most common white metals that form the white gold alloy are nickel, palladium, platinum and manganese. Sometimes copper, zinc or silver are added. The purity of White Gold is expressed in karats, the same as with Yellow Gold.  The recipe for 18K White Gold is this:

Gold 75%
Palladium 10%
Nickel 10%
Zinc 5%

14K White Gold would have less Yellow Gold in it and more of the other metals.  Sometimes, Platinum is substituted for the Palladium.  The price of the White Gold piece of jewelry would then go up.  So if you have two wedding bands of White Gold but one is more expensive than the other, either the jeweler is trying to con you or the more expensive ring has more Platinum in it. A lab test would be able to decipher it for you.  Sterling Canyon is introducing more White Gold jewelry into its catalog, and now we all know what we are buying.





About Sterling Canyon

At Sterling Canyon, we believe luxury and affordability go hand in hand. Fine jewelry doesn't have to be expensive. At Sterling Canyon, quality will never be compromised for affordability. You will never be offered less.
This entry was posted in clothing, diamonds, Fashion, general, holidays, jewelry, Spring Fashion, Uncategorized, valentines day and tagged , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s