Sterling Canyon wants to know the difference between White Gold and Platinum. (About $700 per ounce) OK smarty. Actually when you go into Macy’s and ask to compare a Platinum wedding band and a White Gold wedding band, the salesman might get confused. Because he probably won’t know the difference and won’t be able to tell you because he gets paid $8.00 an hour.
Platinum comes from the ground and is a pure metal that is the most expensive used in jewelry. Roughly $2,000 per ounce. By comparison, Fine Gold runs about $1650 per ounce. Most of the world’s Platinum is used in the catalytic converters in today’s cars. The rest is used in electronics and jewelry.
White Gold is an alloy or mixture of various metals. Yellow Gold that we are all familiar with is mixed with white metals. The most common white metals that form the white gold alloy are nickel, palladium, platinum and manganese. Sometimes copper, zinc or silver are added. The purity of White Gold is expressed in karats, the same as with Yellow Gold. The recipe for 18K White Gold is this:
14K White Gold would have less Yellow Gold in it and more of the other metals. Sometimes, Platinum is substituted for the Palladium. The price of the White Gold piece of jewelry would then go up. So if you have two wedding bands of White Gold but one is more expensive than the other, either the jeweler is trying to con you or the more expensive ring has more Platinum in it. A lab test would be able to decipher it for you. Sterling Canyon is introducing more White Gold jewelry into its catalog, and now we all know what we are buying.