The Fake Diamond Store?

Sterling Canyon wants you to eyeball this idea brought about by this jeweler D.NEA.  Odd name to say the least and even odder that its main product is fake diamonds.  Yes folks.  Its main focus is fake artificial diamonds.  Why?  I don’t quite understand.  Perhaps someone could help.  D.NEA is the retail brand of AOTC, which says it is the largest producer of jewelry-quality lab-created diamonds by carat weight, quantity, and color availability.

Sterling Canyon offers true quality gemstones not because they are pretty.  They offer them because of their value, their rarity, their perfection created by Mother Nature.  And you can’t fool Mother Nature.  People buy diamonds not because they are shiny but because of the value and the fact that it took millions of years for the Earth to create a tiny spectacle only a human can appreciate.  If you are easily incensed of anything shiny whether it be glass, plastic, ceramic, and live in a fantasy of putting such an object in a Gold setting, why go for Gold?  Painted metal or gold colored plastic would do just as well for a wedding ring.  Would the blue Hope diamond be what it is if a lab made it?  No.  Because it could then be duplicated.  Every natural diamond is unique.  One of a kind.  A lab created diamond,while not completely controlled by the operator is darn close to being a duplicate.  Big deal.  Want a real gemstone surrounded by real precious metal? Or do you want glass in a painted frame? 


About Sterling Canyon

At Sterling Canyon, we believe luxury and affordability go hand in hand. Fine jewelry doesn't have to be expensive. At Sterling Canyon, quality will never be compromised for affordability. You will never be offered less.
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