Emerald elephants raise funds for wildlife

One of Sterling Canyon’s commitments is to the environment.  Enjoy this article from our friends at National Jeweler:

Mumbai–India’s “Emeralds for Elephants” exhibition drew to a close with an auction here, the collection raising a total of $750,000 with $150,000 going to the World Land Trust and Wildlife Trust of India’s conservation projects.

World Land Trust and Wildlife Trust of India work together to create a network of wildlife corridors that allow elephants to follow their migratory routes while minimizing human-elephant conflict. Gemfields brings ethically mined Zambian emeralds to market, and jewelers used those emeralds their designs to form the Emeralds for Elephants collection.

Anna Haber, director of global marketing at Gemfields, attends the Emeralds for Elephants event.

Ian Harebottle, CEO of Gemfields, says he was thrilled with the results of the auction, notably because it is the first time a sale of this kind has been held in India.

“We are proud to play a small part in being able to raise critical funds for the World Land Trust’s Indian Elephant Corridor project and look forward to continuing our work together to ensure the survival of natural habitats,” he said.

The auction was attended by World Land Trust patron David Gower, as well as numerous celebrities from India, including Madhuri Dixit (below), Bollywood actress and ambassador for Emeralds for Elephants.

“This collaboration demonstrates that everyone has something to give, and I believe that we all need to give something back to the natural world we share with these animals,” Dixit said.


About Sterling Canyon

At Sterling Canyon, we believe luxury and affordability go hand in hand. Fine jewelry doesn't have to be expensive. At Sterling Canyon, quality will never be compromised for affordability. You will never be offered less.
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