Sterling Canyon reports on the demise of the world’s Red Coral. What beauty hangs around your neck? Check the necklace carefully before you wear it again. CITES, the world-wide watchdog group for the ocean’s plant life, met last March and decided to put Red Coral on the endangered species list. Now it has become a poaching problem. You visit any coastal town anywhere in the world and you’ll see Red Coral in the jewelry shops. Can’t tell if the stuff is plastic, glass or ceramic? Don’t buy it. Today’s “red” Coral is most likely white Coral that is dyed red. White Coral is abundant throughout the tropics. The only problem with dyed Coral is that the color may bleed. If you are wearing a white sweater, that could be a problem. If the Red Coral is real, and you buy it, you’re contributing to the demise of the world’s Red Coral. Coral grows at the slow rate of 1/4 inch per year. The 18 inch strand of Red Coral wrapped around your neck is either fake or illegal. If it is real, it took over 70 years for that necklace to grow to where it is today. But what harm can one little necklace do? Multiply your indifference by a million people and you have a problem. Sterling Canyon won’t deal in Red Coral. Neither should you.
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