Sterling Canyon reports from the National Jeweler that Sterling Silver jewelry remains in the spotlight, as many designers and jewelers turn to the metal to offer consumers pieces that are on trend at affordable prices. As Hannah Connorton reports, with the price of gold and platinum still sky-high, designers are continuing to find creative ways to design big, bold looks without breaking the bank, Michael O’Connor, jewelry style expert and celebrity stylist, says.
“The combination has definitely fueled silver into becoming a huge, huge force within the industry, and it’s taking over a lot of market share from the other metals,” he says.
“You used to think of red carpet as very high-end with gold and platinum, but silver really has eked out a very formidable space in the mindset of the consumer as a precious metal. Traditional gifts of love jewelry for weddings, anniversaries have previously been reserved for the high-end of the metals category,” O’Connor says. “This shows that a portion of the jewelry industry has been impacted by silver.” Silver closed today at $39.07. That price has remained stable for several months now as Gold continues to climb. This fact shows that Silver and particularly Sterling Silver remains a best buy.