Gold Jewelry Not a Good Bet

Sterling Canyon reports that analysts at Standard Chartered predict that gold will reach $5000 per ounce in the not too distant future.  It seems that Gold mines on the planet are becoming a rare commodity.  The increased demand for Gold from China and India puts a lot of pressure on the Gold markets.  The few mines that exist can’t provide for demand. Standard Chartered recommends buying into smaller mining operations or Gold bullion.  For the jewelry enthusiast, caution must be used when buying Gold jewelry.  Affordable Gold jewelry contains less and less Gold to the point where the surface of the jewelry piece is merely gold plated and even less is Gold painted.  With such a thin film of Gold on the base metal surface, the jewelry loses its lasting value.  Picture if you will a $350 Gold bracelet which after a couple of years begins to lose its Gold appearance.  The Gold either falls off or wears through.  The consumer cannot expect to buy a $350 Gold bracelet and at $1500 or $2000 per ounce expect to get any real Gold substance.
The consumer must understand the direct relationship between the price of Gold and the price of a Gold bracelet. That is why Sterling Canyon deals primarily in fine Sterling.  At $36 per ounce, Sterling Silver is still a beautifully great buy.


About Sterling Canyon

At Sterling Canyon, we believe luxury and affordability go hand in hand. Fine jewelry doesn't have to be expensive. At Sterling Canyon, quality will never be compromised for affordability. You will never be offered less.
This entry was posted in clothing, Fashion, general, jewelry, Uncategorized. Bookmark the permalink.

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