Sterling Canyon reports of a new poll conducted by MVI Marketing that found that more and more consumers are buying silver jewelry than gold or platinum. And what’s more surprising is that more people are buying silver to carry their diamonds on rather than gold. It isn’t unusual for wedding rings now to be made of silver than 18k gold. Gold has gotten too expensive for the average bride. Perhaps after gold becomes more reasonably priced in a few years will people have their diamonds re-mounted in gold. Meanwhile, silver is the new wedding gold. Sterling Canyon carries one of the most comprehensive silver selections on the web. Shop Sterling Canyon and you’ll always get free shipping.